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Pursu Growth Partners: Unique Program Solutions

Offering custom solutions to help you wherever you are in the growth journey

Strategic Growth Partner (“SGP”)

As the typical starting point, this unique solution combines facilitating a turnkey advancement playbook and establishing foundational infrastructure while adding experienced horsepower using our “4P” approach that results in accelerated improvement while enabling future growth and scale to support your vision.

Commercial Growth Partner (“CGP”)

Sales becomes the bottleneck in many growth journeys, necessitating support with commercial infrastructure development. From fractional sales leadership to address execution and conversion to targeted system architecture, leverage Pursu resources as an extension of your team to generate business development momentum yielding top-line improvement.

Advisory Growth Partner (“AGP”)

Based on the maturity of an organization, the primary need may be strategic direction. We have access to a network of experienced executives who will offer insights and solutions as part of a “lower touch” yet highly effective support solution through connections on a monthly or quarterly cadence to achieve desired results within an operating period or beyond.

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Strategic Growth Partner (SGP)

Building foundational infrastructure together to mitigate risk and enable growth

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Commercial Growth Partner (CGP)

CGP is ideal whether you are starting from scratch or improving existing sales infrastructure


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Baseline Assessment
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Market
Analysis
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      Sales Process      Optimization
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     Performance Metrics
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Drive       Performance
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Continuous      Improvement
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Understand current processes, technologies, team capabilities, organizational design, and customer needs to support defining sales priorities
 
 

1

Create or reaffirm Unique Value Proposition (UVP) and Ideal Customer Profile (ICP); understand industry trends and competitive situation to shape sales strategy
 

2

Map out process from lead generation to closing deals identifying bottlenecks and inefficiencies to support further optimization and improved customer experience

3

Re-establish and/or define sales function key performance indicators to measure the effectiveness of dynamic infrastructure development
 

4

Pending the need, Pursu can fill the role of fractional sales leader to manage performance or direct current management as SGP to maintain accountability to results

5

Create feedback loops and assess progress against metrics and sales plan routinely actioning against “off track” performance to improve
 
 

6

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A picture of an objectives board with the word " objectives ".
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Baseline Assessment

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Understand current processes, technologies, team capabilities, organizational design, and customer needs to support defining sales priorities

1

A blue circle with a white clock on it

Market
Analysis

A green and white arrow with stripes on it.

Create or reaffirm Unique Value Proposition (UVP) and Ideal Customer Profile (ICP); understand industry trends and competitive situation to shape sales strategy

2

A blue circle with an arrow and four different shapes.

 Sales Process Optimization

A green and white arrow with stripes on it.

Map out process from lead generation to closing deals identifying bottlenecks and inefficiencies to support further optimization and improved customer experience

3

A blue and white speedometer with a needle pointing up.

Performance Metrics

A green and white arrow with stripes on it.

Re-establish and/or define sales function key performance indicators to measure the effectiveness of dynamic infrastructure development

4

A blue and white steering wheel with red stripes.

Drive Performance 

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Pending the need, Pursu can fill the role of fractional sales leader to manage performance or direct current management as SGP to maintain accountability to results

5

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Continuous Improvement

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Create feedback loops and assess progress against metrics and sales plan routinely actioning against “off track” performance to improve

6

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ADVISORY GROWTH PARTNER (AGP)

AGP leverages the support of one or more experts to drive sustainable improvement

Team

  • AGP professionals have decades of executive leadership experience across numerous industries yielding valuable insights, feedback, and direction to any business
  • Team includes active board members, investors, and owners bringing appropriate perspective throughout a business’ growth journey

Cadence

  • Depending on the needs and goals of a business, monthly or quarterly reviews are structured and maintained through virtual connections to optimize cost and efficiency
  • Primary objective around schedule is whatever frequency is most effective in generating positive momentum to businesses through the AGP process

Deliverables

  • Pursu will help create content and educate on facilitating the meetings as required to maximize the benefit to partners
  • The AGP solution is designed to provide direction on priority issues and not to create more work – we welcome the opportunity to take action to enable your success!
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Pursu Growth Partners: Guiding Principles

We pride ourselves on consistently operating to these tenets to support successful outcomes

Principle

What it means to our partners

Act with extreme ownership 

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We take pride in our partnership and own all outcomes together

Done is better than perfect 

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We opt for action to accelerate progress and improvement

Always close the loop 

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You can depend on us to deliver on our commitments

Prioritize culture over strategy

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We focus on engagement, which is required to sustain growth

Turn setbacks into setups 

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Missteps are inevitable - we always learn and grow as a team